Many business owners spend a whole bunch of time preparing their website, with many meetings, photoshoots, and interviews, and then when the website is finally up and being shown to the world, wonder why no-one is ordering or getting in touch.
The reason is that it is ALL ABOUT TRAFFIC.
The best website in the world won’t be successful with visitors, so a significant portion of time and energy needs to be spent planning how you will promote your site. It isn’t enough just to splash links all over the place either, you will be most successful when you can attract focussed traffic to your site. Here are some of the traffic generation methods we discuss in our courses;
- Natural Search Results
- Paid Search Results
- Social Media
- Offline Networking
- Offline Advertising
- Sticky Content
If you simply launch your site and then leave it hoping for results, then you will be disappointed. Remember that getting your site up and running is only the beginning. The real work is only just beginning!
If you have control of your website and can add or edit content to attract more traffic remember to review on a regular basis. If you don’t, book on a course NOW and get that traffic flowing to your website – don’t let it get stuck in the internet traffic jam.